Micro-Donation Startup SwipeGood Launches a Simple Way for Consumers to Do Good Every Time They Buy

San Francisco, Calif. (PRWEB) November 7, 2010

SwipeGood.com is launching a brand new way for consumers to donate to their favorite charity while shopping, effectively turning their credit cards to fundraising machines.

Each time a user makes a purchase, SwipeGood rounds up the transaction amount to the nearest dollar and donates the change to a charity or cause that the user selected. This brand-new donation approach eliminates the need to decide when and how much to give by allowing people to automatically do good every time they buy.

Our mission is to make giving simple. Ultimately we believe that people are going to give more and therefore have a bigger positive impact if we can eliminate any friction from the process of giving, says Steli Efti, one of the three Co-Founders who started http://www.swipegood.com

SwipeGood has been in private beta for the last month working with their first partner charity DonorsChoose.org a non-profit that provides a way for people to donate directly to specific projects at public schools and has helped more then 3 million students.

During the private beta, SwipeGood gained important insights into the giving and spending habits of users. We have learned that our users are on average doing 40 transactions per month and the typical round up amount is $ 0.50. That means our users are donating an average of $ 20 per month. Taking these numbers into consideration, it will only take 4,000 users to drive $ 1 million in donations per year, says Founder Anthony Nemitz, who came up with the original idea for SwipeGood in September this year.

On that same note, Thomas Steinacher, the technical Co-Founder, broke down the math: With 10 million users we can raise $ 2 billion for charity every year. Thats enough to educate 225,000 kids or purchase 50,000,000 textbooks per year! The potential impact of SwipeGood is massive.

SwipeGood has also just launched a new Blippy application today which allows users to harness the same round up power every time they write a review on the popular purchase review website.

"SwipeGood is brilliant and has does an amazing job using our API to enable Blippy users to easily donate to charity," says Philip Kaplan, Co-Founder of Blippy.com

More Information:

http://swipegood.com

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World's Slimmest iPad 2 Keyboard Case Unveiled by Start-Up Company Hatch & Co.

Taipei, Taiwan (PRWEB) October 25, 2011

Start-up company Hatch & Co., is presenting their first product today with the "SKINNY": a stylish faux leather iPad 2 case that also integrates the world's slimmest and lightest wireless keyboard. Unlike other iPad keyboards that use thick chiclet keys, the SKINNY wireless keyboard breaks the mold with its unique use of touch technology. This enables the SKINNY keyboard to be ultra thin, measuring only 0.07 inches. Plus, this makes the SKINNY keyboard spill-proof. All these design features make this Apple accessory a perfect gift idea for the coming holiday season. Pushing the innovation envelope is what we're all about at Hatch & Co. and we are excited to see how others in the Apple and gadget communities will respond to what we have accomplished with the SKINNY iPad 2 Keyboard Case. said Kenny Chen, General Manager of Hatch & Co.

Whether iPad users are at their home, office, or somewhere in between, the SKINNY's look, feel, and unmatched features are sure to turn heads and inspire creativity.

-Incredibly Light & Thin: Only 0.6 inches thin and weighing only 10.4 ounces means this iPad 2 Keyboard Case is unparalleled among other Apple accessories.

-Cutting Edge: Unlike other iPad keyboards that use chiclet keys, the SKINNY's QWERTY keyboard uses ultra-thin touch technology, developed originally for mobile phones, making it incredibly responsive. Furthermore, the keyboard keys have a special texture to enhance their feel and usability.

-Tough: Unlike the competition, the SKINNY's keyboard is spill-proof and dust-proof, making it a fantastic choice for users who regularly find themselves at coffee shops and restaurants.

-Wireless: Bluetooth capabilities allow the SKINNY to pair with any iPad as well as iPhones.

-Power Saving: Special sensor automatically wakes up the iPad when the case is opened and puts it to sleep when the case is closed.

-Long Battery Life: The high-quality battery lasts for sixty-eight hours of continuous use. The included USB battery charger returns keyboard power to full in about two hours.

-Convenience: Multimedia hotkeys allow easy navigation home, as well as to control volume, music, and input language. Additionally, four small LED lights indicate low battery, currently charging, caps/symbol lock, and currently connected.

-Sophisticated Casing: Side grips secure the iPad with protection for each corner while leaving space along the edges to expose the iPad's built-in speakers, ports, and power switch. Additionally, a small cut out in the backing exposes the iPad's camera for easy use.

-Stylish Coloring: Black with gray accenting or white with brown accenting. In the black version, the keyboard's color goes from light gray to dark gray and in the white version from light brown to dark brown.

The SKINNY is designed for entrepreneurs and professionals who are always on the go and require trendy aesthetic protection for their iPad 2, as well as the convenience of a responsive and accurate keyboard. Perfect for taking notes during meetings, recording ideas during creative coffee breaks, and efficient social messaging, the SKINNY iPad 2 wireless keyboard case's super light design enables users to get all of the advantages of having protection for their iPad 2, plus a keyboard, with almost no additional weight or bulk.

Cutting edge, functional, and sophisticated is what we were going for when we designed the SKINNY and we are energized through our success. said Mao Wang, Creative Director of Hatch & Co.

The new iPad case with keyboard from Hatch & Co. is now available at Amazon.com.

Watch the SKINNY Intro Video: http://youtu.be/oz2L2b-Mq6c?hd=1

Product photos and detailed specs are available at:

http://hatchnco.com/product/keyboard-case-for-ipad-2-white

About Hatch & Co.

We are a company that is committed to make lifestyle accessories for people who drive change. We aspire to look at the world with fresh eyes and combine functionality and design in our creations. For more information, you can visit Hatch & Co. on the web at http://www.HatchnCo.com.

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